Case study: Telegram bot business card for the company "Heat and Dot"
Initial data and purpose
Goal:
Decision
A telegram bot business card with a minimalistic scenario and a "fixed button" for ordering, available on all screens.
Main Menu (1 click to target action)
Order installation
Installation consultation
Our work
About the company
Fixed button
Key scenarios
Installation consultation
instant access to the owner's personal account
Order installation (1 click to the lead)
The user clicks on the button and an application is immediately created with the auto-build profile and the click time. The manager receives an instant notification in a private admin chat with a link to the user's Telegram account.
Is it possible to "get a username and not ask anything else"?
Our work
Here you can see the cards with a photo of the case, description and results. The bot owner can add all these cards using the admin panel.
About the company
After clicking on the "About the company" button, the user gets to the corresponding card with a description.
Administration
In the web admin panel of the bot, it is also possible to change some settings of the bot: the ID of the bot owner, the ID of the private channel for notifications, the name of the service provided (in this case, "Installation"), add new cases and edit existing ones, as well as change the description of the About card.
UX solutions that affect conversion
One major CTA is "Order Installation".
Cases.
Result
1 click
